Landing page design.

A landing page isn’t a website. There’s no header menu, no footer full of links and no buttons that lead somewhere else.

Nobody wanders off to your About page, nobody gets lost in a menu, and nobody gets confused about what to do next. The only way off the page is the action you want them to take.

The same call to action opens the page, comes back as visitors scroll and closes it at the end. It never competes with anything, and it’s never more than a thumb away.

Whether it’s book a call, buy now or sign up, the page is built around that single button.

Meta Pixel, TikTok Pixel, Google Analytics 4, Google Tag Manager and Google Ads conversions are set up from the start, with conversion events for every sign-up, call or purchase.

You’ll see which ad, which audience and which headline actually converted, so the next campaign spends smarter than the last.

The fastest way to lose a click is to land somewhere unexpected. The headline picks up exactly where the ad left off, in the same words and the same look, so visitors know straight away they’re in the right place.

Most clicks from ads and social posts land on a phone, often on a weak signal. A slow landing page loses visitors you’ve already paid for.

Pages load light and fast, with images and motion sized for the small screen first.

A landing page still has to be beautiful. Bold type, a striking first screen and motion that pulls the eye down the page towards the button.

In a feed full of ads, the page that looks considered is the one that gets trusted.

Product launches, app downloads, SaaS sign-ups, event registrations and e-commerce offers each need a different first screen and a different argument. Every landing page is designed around its one offer and the people the ad is reaching.