Website design.

A template is a website designed for nobody in particular, which is why so many sites feel interchangeable. Custom website design starts from your business instead: what you sell, who you sell it to, and how it should feel in the first second someone lands.

A cosmetic dentist and a pet care distributor shouldn’t share a single design decision, and on the sites in my portfolio, they don’t. The result is a visual language that belongs to you, applied across every page, every button and every screen.

Before anyone reads a word, the typeface has already said who you are: serious or playful, premium or approachable, established or new.

Type is chosen for the brand, then set on one scale and one ratio, so every heading, paragraph and button speaks with the same voice. Lines stay short enough to read comfortably, and the hierarchy makes it obvious what to read first.

A palette does the most when it does less. Instead of painting every section, color is held back and then spent where it counts: the main button, the offer, the one thing you want seen first.

On a page that’s mostly calm, the important thing becomes impossible to miss.

Motion is the difference between a website that feels assembled and one that feels expensive. Every transition has weight and momentum: elements ease in, settle into place and respond to your hand.

Nothing moves just to move. Each animation either guides the eye or makes an interaction feel real, and it all runs smoothly on phones as well as desktops.

Photos, illustrations and graphics are chosen, cropped and treated to fit one look, so nothing feels pasted in from somewhere else. Every image looks like it was made for that exact spot.

A design that only works on a wide monitor isn’t finished. Every layout is composed for phones, tablets and desktops, so the type stays readable, buttons are easy to tap, and the layout rearranges instead of shrinking.

The person who designs your website also builds it, so nothing gets lost between the design and the code. The motion, spacing and type you approve are exactly what goes live. See website development for how the build is done.

Clinics, law firms, agencies, distributors, consumer brands and individual professionals: the eight case studies on this site cover all of them.

Whether you’re a business that needs to look established or a personal brand that needs to stand out, the approach is the same. Every design is made for you, not adapted from someone else.